There are two parts to a change, the change itself which almost always effects fear in the impacted. The other part is the reason for the change; that piece, when present, is where courage comes from. It’s the anchor point for the vision of the future potential and the rationale for walking into the pain of change. It’s presence is inspiring and thus the mother of courage. It’s absence leaves us only with the change itself…and whatever willpower we might be able to summon. If you don't give both pieces, you present people with only the fear and challenges a change represent and the stories they tell themselves. Not really a good plan for healthy change.